I spent most of my career in management accounting roles, and I was good at it, really good. But behind the spreadsheets and professionalism, I was forcing my brain to work in ways that never felt natural or sustainable. I didn’t know I had ADHD, I just thought I needed to try harder.

For years, I worked in environments that rewarded structure, consistency, and doing things the “right” way, while my brain was constantly looking for a different route, usually a more creative one, often a simpler one. I used to feel like a disruptor, like I was always pushing against the grain. Looking back, I can see I was often spotting things other people missed. What once felt like a flaw has turned out to be one of my biggest strengths.

During Covid, I realised I was heading for another burnout, and something had to change. So I left employment in the most ADHD way possible, with a glass of red wine and a website domain purchase at my kitchen table. Starting my own business in 2020 was a big shift, but it gave me the chance to build a way of working that felt more sustainable and more like me. 

What surprised me was that more freedom didn’t automatically make things easier. Once the structure of employment had gone, so had a lot of the built-in accountability. I still needed support. Working with peers, coaches, and virtual assistants helped me build the accountability, momentum, and practical scaffolding I needed to move forward.

I didn’t get my ADHD diagnosis until 2023, and that was when so much of my life suddenly made sense. Once I understood how my brain worked, my perspective changed completely. I wasn’t broken, and I wasn’t failing. I hadn’t given up on my career; I’d changed my environment. I needed different systems, different support, and a way of working that actually suited me.

That shift changed how I work for myself, but it also changed who I work with and how I help them. Now I support ADHD business owners who are brilliant at what they do, but feel stuck in the financial and operational side of running a business. The people I work with are often full of ideas, capable, hardworking, and completely fed up with feeling like they should be able to “just do it” by now.

Alongside 16+ years in accounting, I bring coaching, strategy, practical financial knowledge, and ADHD-informed support. I know that information alone is rarely enough.

With ADHD, there is usually much more going on than a simple decision-making problem. And from my own lived experience, I understand how shame, avoidance, overwhelm, and brilliant ideas can all exist at the same time. We can be walking paradoxes, and sometimes only neurodivergent people really get that.

My work is about helping you create clearer finances, simpler systems, and stronger foundations, so your business feels easier to manage and progress feels possible again. Not perfect, not rigid, just clearer, steadier, and more sustainable for your brain, your business, and your life.